Our Thoughts

AR vs VR

AR vs VR

Augmented reality is becoming a larger and larger part of the brand landscape now. Before we get too deep down the augmented reality (AR) rabbit hole, let’s do a quick vocabulary lesson -- because there are other, somewhat-similar terms that often get confused. First,...

What’s the future of the mobile wallet?

What’s the future of the mobile wallet?

Even as recently as 15-20 years ago, the primary things most people wouldn’t leave their house without were wallet and keys. After all, smartphones didn’t debut until about 2007. While people had cell phones and Blackberries prior to that, those only came into vogue...

Your Website Still Matters, Even In A Mobile-First World

Your Website Still Matters, Even In A Mobile-First World

Mobile applications are often considered a replacement for a website because of how quickly mobile got to scale. But is that the right approach? Nope. A website should still be the backbone of your digital marketing efforts. It should be mobile-friendly, yes. Someone...

The Importance of Wearable Devices

The Importance of Wearable Devices

With the launch of Series 3 Apple Watch in September 2017 and the extraordinary craze for Fitbit wristbands, wearable devices are once again in the limelight. Though Smartwatches are yet not as successful as Smartphones, the journey from desktop to tablets evidently...

When should you build a mobile app?

When should you build a mobile app?

Smartphones have not only changed our perception of using ‘thumb impressions' but have provided the market with a vast scope for advertising and engaging potential customers. Mobile apps have become a necessity for the business world. It's no longer a "nice to have"...

Mobile Impact – It’s Not a Strategy or Tactic

Mobile Impact – It’s Not a Strategy or Tactic

Millennials and mobile. It’s like Taco Bell and 3 AM. As of early October 2014, there were more mobile devices on the planet than people. Considering that mobile phones only date to 1973 and smartphones only date to about 2007, that’s an insanely rapid growth rate —...

Social and Business Objectives

Social and Business Objectives

Here’s a stat you should know regarding the executive use of social media: somewhere between 61 and 68 percent of the Fortune 500 CEOs don’t use it at all. Or, as CIO Magazine has pointed out: “Most CEOs Still Don’t Get Social Media.” This underscores a major problem...

Paid Media is Still Alive Across Desktop

Paid Media is Still Alive Across Desktop

“The reports of my death have been greatly exaggerated.” —The Desktop computer The desktop/laptop computer is not dead. It’s alive and well and living on a desk, kitchen table or a lap somewhere. Over the recent years, the digital world has been filled with some...

Yes, The 4 C’S Bring Sparkle, Clarity and Value to Diamonds Too

Yes, The 4 C’S Bring Sparkle, Clarity and Value to Diamonds Too

WHAT IDIOTS WOULD COMPARE DIGITAL MARKETING TO BUYING A DIAMOND…? THAT WOULD BE US.  And with good reason. A dull digital campaign – a.k.a one that is unfocused and rudderless – will get you about as much attention and wow as you could expect to receive from a $400...

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