ZTE – SPRO2
eCommerce usability testing for the new mobile hybrid product
With such a phenomenal product in the SPRO2 projector, ZTE was looking for a way to better showcase the product while improving their website conversion rate through UX/UI enhancements.
We looked at a new design and user experience based on analytics. After rounds of feedback and insight, we launched the new product site utilizing the Magento CMS.
Once launched, the new product site provided additional usability data that the client then used to revamp the whole eCommerce site.
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